1:20 a.m. July 4, 2012

Memo From The Editor

Friends, Romans, Cunts.

So here we go, then, the public launch of Not Safe For Work Corporation. This is the moment when all of our work over the past six months or so comes to glorious fruition or humiliating anticlimax.

Given the transatlantic nature of our 17-strong (!) team, and the "without fear or favour" principles on which this plucky enterprise is founded, when better to launch than on Independence Day? Also, 4th July is the ultimate slow news day in America so unless the New York Times is caught plagiarizing from Playboy or Arianna eats Tim Armstrong, we should pretty much have the cycle to ourselves.

So here, then, are some useful notes to have in hand when the world's media hacks inevitably beat a path to your door demanding answers about what we're all doing here. Remember first and foremost: we only ever talk on the record – and "you own your words" as The Well used to say before they sold those same words to a succession of different owners.

The main note is that we don't really have very much at all to say about what NSFW Corp stands for. Not because we're dicks (although, to be clear … ). But rather because, as I wrote in the Pilot, we have no interest in making bold mission statements. Better instead to have an actual mission, and to let the fuckers figure out what that is. If they get persistent, just tell them we pay all of our writers. That'll give them plenty to chew on.

Logistics: our daily publishing schedule begins today, and continues until the last of us is dead. NSFW Live resumes Monday, broadcasting from our sound-and-bullet-proof studio, high above the Las Vegas strip. Today we're letting in everyone who signed up for the Pilot. From the end of next week, we'll be admitting subscribers, by invitation. Once invited, everyone – EVERYONE –  pays $3 a month.

The email address for reader correspondence is [email protected], or @nsfwcorp on Twitter. Rosalie will read everything, and we'll publish the best correspondence as Desk Notes. Subjects of Dispatches have an automatic right to reply. Everyone else: only if they're funny or interesting.

The front page illustration was created by Hallie Bateman, who observed NSFW Corp HQ with the eye of a courtroom artist. The technology was built by Josh Ellis and the "look and feel" was designed by Roger Erik Tinch. Our editorial co-ordinator is Rosalie Miletich. Editor-at-Large is Mark Ames. Everyone else is credited as we go along.

The scribble dog doesn't have a name yet. Suggestions welcome.

Okay. That's it.

Onwards.